A case study for growth

ARMEDIA has played a significant role in the successful roll out of the Preschool Growth Program (PGP). The PGP is responsible for identifying and assessing not-for-profit preschools for growth potential. It is an initiative of the Community Child Care Cooperative funded by NSW Community Services (Department of Human Services).

So far, ARMEDIA has produced two issues of the program’s quarterly newsletter, Growing Places, as well as fact sheets and marketing material for distribution to preschools across NSW. Resources include a downloadable media template and a publicity timeline, as well as a marketing kit, stickers, magnets and DL brochures.

ARMEDIA has also designed, launched and regularly updates the program’s Preschools NSW website, a resource for families and people working with families to understand and search for not-for-profit, community-based preschool services. The site’s postcode search tool and a streamed video of a regional television advertisement have been well received by the preschool sector.

Deadly Shots on target

The upcoming Deadly Shots exhibition will showcase photographs taken by young Aboriginal people who participated in a workshop about hepatitis C. To help promote this event, the Aboriginal Health & Medical Research Council of NSW (AH&MRC) approached ARMEDIA to produce an exhibition program and Deadly Shots postcard and poster campaign.

Deadly Shots was inspired by Hepatitis NSW‘s annual competition, Street Shots but uses an interactive technique called ‘photovoice’ to enable young people to develop messages about hepatitis C in their communities. Participants were asked to take photographs that tell a story about the impact of hepatitis C in the community.

Here is a selection of postcards we designed.

Redesign drives bookings

Finding training information online has to be a fast, accurate and user-friendly process. ARMEDIA has streamlined search systems for Children’s Services Central, the provider of professional development and inclusion support and training to children’s services in New South Wales. We did this by redesigning the Children’s Services Central Professional Development Calendar and improving the online booking system.

Previously, the e-booking system had been slow and confusing. Now, users can search for courses by month, course name, or region. They can find the closest course by clicking on a map to view a list of training courses in their region. As a result, Children’s Services Central reports plenty of positive feedback and a 30 per cent increase in bookings!