25 years is a long time in anyone’s language. A child born in 1987 is now an adult and many things in our world have changed. In this our 100th edition, Eddy Jokovich and Ingrid Maack look back at Rattler’s advocacy roots and editorial policy of rattling the cage!
In publishing terms, producing 100 editions of a magazine over 25 years is the equivalent of going to the edge of the universe and back. Publishing is an incredibly fickle field and to provide an idea of how tough it can be, of all the magazines that were launched in 1987, only 5 per cent still exist. Of all the magazines that were being published in 1987, 90 per cent have disappeared.