election-issue

An election issue

ARMEDIA gets quite excited when elections are in the air, and this year has been no different. In the lead-up to the August 21 Federal Election, we developed an extensive Media Contacts List—Community Child Care Co-operative was keen to develop relationships with media outlets and enhance its state and national coverage.

The comprehensive list includes contacts for metro, suburban and regional newspapers, Sydney and regional radio stations, and all major television networks.

Continuing our political support for Community Child Care, we prepared a series of campaign materials, including Broadside Briefing, the Campaign webpage (www. ccccnsw.org.au/federalelection) and audio and photographic documentation of the ‘Childcare: An election issue’ forum on August 12. ARMEDIA placed the audio recordings of the forum online the following day, and snippets of the forum were broadcast on ABC Radio National.

pgp-website

A case study for growth

ARMEDIA has played a significant role in the successful roll out of the Preschool Growth Program (PGP). The PGP is responsible for identifying and assessing not-for-profit preschools for growth potential. It is an initiative of the Community Child Care Cooperative funded by NSW Community Services (Department of Human Services).

So far, ARMEDIA has produced two issues of the program’s quarterly newsletter, Growing Places, as well as fact sheets and marketing material for distribution to preschools across NSW. Resources include a downloadable media template and a publicity timeline, as well as a marketing kit, stickers, magnets and DL brochures.

ARMEDIA has also designed, launched and regularly updates the program’s Preschools NSW website, a resource for families and people working with families to understand and search for not-for-profit, community-based preschool services. The site’s postcode search tool and a streamed video of a regional television advertisement have been well received by the preschool sector.

hepc-poster

Deadly Shots on target

The upcoming Deadly Shots exhibition will showcase photographs taken by young Aboriginal people who participated in a workshop about hepatitis C. To help promote this event, the Aboriginal Health & Medical Research Council of NSW (AH&MRC) approached ARMEDIA to produce an exhibition program and Deadly Shots postcard and poster campaign.

Deadly Shots was inspired by Hepatitis NSW‘s annual competition, Street Shots but uses an interactive technique called ‘photovoice’ to enable young people to develop messages about hepatitis C in their communities. Participants were asked to take photographs that tell a story about the impact of hepatitis C in the community.

Here is a selection of postcards we designed.