ARMEDIA has played a significant role in the successful roll out of the Preschool Growth Program (PGP). The PGP is responsible for identifying and assessing not-for-profit preschools for growth potential. It is an initiative of the Community Child Care Cooperative funded by NSW Community Services (Department of Human Services).
So far, ARMEDIA has produced two issues of the program’s quarterly newsletter, Growing Places, as well as fact sheets and marketing material for distribution to preschools across NSW. Resources include a downloadable media template and a publicity timeline, as well as a marketing kit, stickers, magnets and DL brochures.
ARMEDIA has also designed, launched and regularly updates the program’s Preschools NSW website, a resource for families and people working with families to understand and search for not-for-profit, community-based preschool services. The site’s postcode search tool and a streamed video of a regional television advertisement have been well received by the preschool sector.
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